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Privacy Policy

This privacy policy (this “Policy”) is effective as of August 16, 2013.

This Policy describes the types of information that AdFin Solutions, Inc. (“AdFin” or “we”) collects from users of its corporate Web site, and, as well as any Web site that directly links to this Policy when you click on “Privacy” or “Privacy Policy” in the Web site footer (each, a “Site”). This Policy also describes the services we provide to our clients (our “Services”). Unless otherwise provided in this Policy, this Policy does not cover our offline data practices. By visiting our Site or otherwise using our Services through this Site, you agree that your information will be handled as described in this Policy.

This Policy is effective as of the date set forth above. We encourage you to check this Policy from time to time. If we make material changes that will affect any personal information that we have already collected from you, we will make reasonable efforts to notify you of the changes and to give you the opportunity to opt out. Your continued use of this Site constitutes your acceptance of the current posted Policy. If you have questions about our Policy, please contact us as provided below.

Your use of the Site

You can visit and navigate through our Site to gather information about our company, our Services, and the products offered without telling us who you are and without revealing any personally identifiable information (“Personally Identifiable Information”). As discussed below, out Site uses Cookies and other technologies but no Personally Identifiable Information is collected through our use of these Cookies.

You may wish to request information about our Services or our company, including open employment opportunities at AdFin. In order to facilitate the distribution of this content, we may ask you to provide Personally Identifiable Information. All of this information is provided by you on a voluntary basis only and is not required in order for you to use and enjoy our Site. Based on the nature of your request, we may also ask for additional information, such as how you anticipate you (or your company) will make use of our Services and how you heard about us. We store the information you provide for archival purposes and for our own marketing purposes if we feel that it is consistent with the nature of the inquiry. We will not use this information for any purpose not set forth in this privacy policy unless you give us permission to do so.

Our Site may offer opportunities for you to register for free information, seminars, or demonstration copies of our Services. These registration forms are often linked to AdFin mailing lists, and require users to provide Personally Identifiable Information (such as name and e-mail address), which we use to send information about our company and our Services. We also use this information to contact Site visitors by e-mail for marketing purposes if they have granted us permission (on the mailing list form or other forms on our Site) to send it to them, and for administrative purposes such as providing time and location of seminars. Users may also be contacted by phone or postal mail for marketing purposes.

How We Share Your Information

We do not sell or license your Personally Identifiable Information to third parties for their own marketing purposes. We may share the information that we collect about you, including Personally Identifiable Information, as follows:

  • Service We may disclose the information that we collect from you to third party vendors, service providers, contractors, or agents who perform functions on our behalf. Per our contracts with these third parties, they may not use your information for any purpose other than providing their services to us.
  • Business Transfers. If we are acquired by or merged with another company, if substantially all of our assets are transferred to another company, or as part of a bankruptcy proceeding, we may transfer the information that we have collected from
  • In response to Legal Process. We also may disclose the information that we collect about you to comply with a law, a judicial proceeding, court order, or other legal process, such as in response to a court order or a
  • To Protect Us and Others. We also may disclose the information that we collect when we believe that it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, violations of our contract, situations involving potential threats to the safety of any persona, or as evidence in litigation in which we are
  • Aggregate and De-Identified Information. We may share aggregate or de-identified information with third parties for marketing, advertising, research, or similar
  • We may use your information to match it with other public and private data sources in order to enhance our records, such as appending addition information to your profile.

Public Forum

We may at times offer you the option to post content to a blog, message board, or chat room. In the course of doing so, you may provide Personally Identifiable Information. You should be aware that any visitor may view your postings on a blog, on a message board, or in a chat room. Furthermore, any information that you may post, including your profile information, is available to all users of that blog, message board, or chat room, and thus is neither private nor confidential. We cannot guarantee the security of such information that is disclosed or communicated online in these public areas, and you do so at your own risk. We reserve the right at any time, in our sole discretion, to remove any content that you may post on any blog, message board, or chat room and/or restrict your access to any blog, message board, or chat room. We further reserve the right to republish any user postings from blogs, message boards, or chat rooms elsewhere on the Internet in any format.

Your interactions with the user community programs we may have with third party social networking sites such as Facebook may be displayed on this Site and used by us in a manner consistent with this Policy. Your interactions may also be displayed in your social networking profile. These interactions may be viewable by anyone that has access to that profile, depending on your privacy settings with the social networking site. You should review the privacy policies of these social networking sites to understand who may have access to your interactions and how the Site may use them.

If you do not wish to receive promotional emails from us, you may opt out by following the instructions contained in the email. Please note that it may take up to 10 days to process your request. If you opt out of receiving promotional emails from us, we may continue to send you service- related emails.

Our Provision of Services to our Clients

While AdFin is an Associate Member of the Interactive Advertising Bureau (the “IAB”) and adheres to the IAB’s core principals regarding data collection and use, AdFin is not an ad server, ad network, or ad exchange. Rather, AdFin provides its clients (each, a “Client”) with market data and analytics related to the real time bidding market for online advertising. Our Clients send us their digital display advertising data on impression volume and pricing. Our technology provides each Client with visualization, price discovery, and analytics on this data. None of this data is Personally Identifiable Information – we have no use for this type of information and contractually require each Client to refrain from sending it to us. Any data about individuals is relevant to us only as it comprises aggregated statistics.

Most of our products are offered as application Services, meaning we host a software application that our Clients access via the worldwide web. Our standard Services include a technical integration with each Client that permits the Client to send data to us; a storage platform for this data; and analytics for this data. We also provide a benchmarking Service that allows participating Clients to contribute their data into an aggregated pool of similar data contributed by other Clients. Each participating Client can compare its own data with aggregated statistics relevant to industry segments. Our products and Services do not involve identifying or targeting individuals.

We require each Client to abide by all applicable laws, rules, and regulations that are applicable to their use of our Services, and we promise each Client that we will do the same with respect to our provision of Services. We ask each Client to ensure they possess all necessary rights to allow us to provide the Services, including without limitation to receive the data that we collect, store and use on such Client’s behalf.

The use of our Services requires a separate written contact with AdFin. If you have a written contract with AdFin for use of the Services, then in the event of any conflicts between that contract and this privacy policy, the terms of that contract shall prevail.


Cookies are files that Web servers place on your computer that are designed to store basic information and to recognize your browser. As discussed above, our Site employs Cookies in connection with your use of the Site. Specifically, we use Cookies to automatically collect the following information about when you use our Site: your domain name; your browser type and operating system; web pages you view; links you click; your IP address; the length of time you visit our Site and or use our Services; and the referring URL, or the webpage that led you to our Site.

We also use Cookies to allow our systems to uniquely but anonymously identify you during a session or while you are logged into our Site. Session Cookies exist only during an online session. These Cookies disappear from your computer when you close your browser or turn off your computer. We also may use persistent cookies for such analytical purposes as tracking aggregate and statistical information about user activity.

We use third party applications, such as Google Analytics, to evaluate usage of our Site. These applications may also use Cookies, web beacons, or other technologies on our behalf. We use these tools to help us improve our Services, performance, and user experiences. We do not share your Personally Identifiable Information with these third parties.

None of the Cookies we used (or that are used on our behalf) store Personally Identifiable Information. Most web browsers automatically accept cookies, but if you prefer, you can set your browser so that it will not accept Cookies or will notify you before you receive Cookies so that you have the chance to reject them. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Please understand that if you download a new browser (or a new version of a browser) or use a new computer you will likely have to reset the browser. Visitors to our Site who disable cookies will be able to browse certain areas of the Site, but some features may not function.

Data Security

AdFin maintains security measures with the view to protecting against the loss, misuse, and alteration of any information that is under our control. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we are committed to using commercially acceptable means to protect your information, please be advised that AdFin assumes no responsibility or liability for disclosure of your information (Personally Identifiable or otherwise) due to errors in transmission, unauthorized third-party access, or other causes beyond AdFin’s control.

If you are an AdFin Client, please keep your user ID and password confidential. If you share your computer, we recommend that you log-out after visiting the site in order to protect the confidentiality of your information.

Third Party Websites

Our Site, Services, and AdFin ads placed on third party websites may contain links to third party websites. Such websites may use Cookies and/or other data collection tools. While AdFin is not responsible for the privacy practices, policies or the content of such websites, including partner websites, AdFin encourages you to read the posted privacy policies whenever interacting with any website to learn more about the privacy practices of that website.

Changes to this Privacy Policy

This privacy policy is current as of the Effective Date set forth above. We may change this privacy policy from time to time, so please check back periodically. We will post any changes to this privacy policy on our Site. If we make any changes to this privacy policy that materially affect the use of the Personally Identifiable Information that we already have collected from you, then we will endeavor to provide you with notice in advance of such change by highlighting the change on our Site or by contacting registered users at the email address on file.


This Site is not intended to nor does it seek to receive information from children under the age of 13.

Access or Update Your Information.

We provide you with the opportunity to review, modify, and delete any Personally Identifiable Information that you have previously provided to us pursuant to your visits to our Site. You can send us an email or write to us as set forth below.

United States of America

Our servers are maintained in the United States of America. By using the Service or participating in the COMPANY services, you freely and specifically give us your consent to export your personally identifiable information to the USA as specified in this privacy policy. You understand that data stored in the USA may be subject to lawful requests by the courts or law enforcement authorities in the USA.

Contact Information

Questions, comments, or complaints regarding this Policy or AdFin’s data collection and processing practices can be mailed, contact and emailed to:

AdFin Solutions, Inc.
16 East 34th Street, 15th Floor
New York, New York 10016