This Policy is effective as of the date set forth above. We encourage you to check this Policy from time to time. If we make material changes that will affect any personal information that we have already collected from you, we will make reasonable efforts to notify you of the changes and to give you the opportunity to opt out. Your continued use of this Site constitutes your acceptance of the current posted Policy. If you have questions about our Policy, please contact us as provided below.
Your use of the Site
Our Site may offer opportunities for you to register for free information, seminars, or demonstration copies of our Services. These registration forms are often linked to AdFin mailing lists, and require users to provide Personally Identifiable Information (such as name and e-mail address), which we use to send information about our company and our Services. We also use this information to contact Site visitors by e-mail for marketing purposes if they have granted us permission (on the mailing list form or other forms on our Site) to send it to them, and for administrative purposes such as providing time and location of seminars. Users may also be contacted by phone or postal mail for marketing purposes.
How We Share Your Information
We do not sell or license your Personally Identifiable Information to third parties for their own marketing purposes. We may share the information that we collect about you, including Personally Identifiable Information, as follows:
- Service We may disclose the information that we collect from you to third party vendors, service providers, contractors, or agents who perform functions on our behalf. Per our contracts with these third parties, they may not use your information for any purpose other than providing their services to us.
- Business Transfers. If we are acquired by or merged with another company, if substantially all of our assets are transferred to another company, or as part of a bankruptcy proceeding, we may transfer the information that we have collected from
- In response to Legal Process. We also may disclose the information that we collect about you to comply with a law, a judicial proceeding, court order, or other legal process, such as in response to a court order or a
- To Protect Us and Others. We also may disclose the information that we collect when we believe that it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, violations of our contract, situations involving potential threats to the safety of any persona, or as evidence in litigation in which we are
- Aggregate and De-Identified Information. We may share aggregate or de-identified information with third parties for marketing, advertising, research, or similar
- We may use your information to match it with other public and private data sources in order to enhance our records, such as appending addition information to your profile.
We may at times offer you the option to post content to a blog, message board, or chat room. In the course of doing so, you may provide Personally Identifiable Information. You should be aware that any visitor may view your postings on a blog, on a message board, or in a chat room. Furthermore, any information that you may post, including your profile information, is available to all users of that blog, message board, or chat room, and thus is neither private nor confidential. We cannot guarantee the security of such information that is disclosed or communicated online in these public areas, and you do so at your own risk. We reserve the right at any time, in our sole discretion, to remove any content that you may post on any blog, message board, or chat room and/or restrict your access to any blog, message board, or chat room. We further reserve the right to republish any user postings from blogs, message boards, or chat rooms elsewhere on the Internet in any format.
Your interactions with the user community programs we may have with third party social networking sites such as Facebook may be displayed on this Site and used by us in a manner consistent with this Policy. Your interactions may also be displayed in your social networking profile. These interactions may be viewable by anyone that has access to that profile, depending on your privacy settings with the social networking site. You should review the privacy policies of these social networking sites to understand who may have access to your interactions and how the Site may use them.
If you do not wish to receive promotional emails from us, you may opt out by following the instructions contained in the email. Please note that it may take up to 10 days to process your request. If you opt out of receiving promotional emails from us, we may continue to send you service- related emails.
Our Provision of Services to our Clients
While AdFin is an Associate Member of the Interactive Advertising Bureau (the “IAB”) and adheres to the IAB’s core principals regarding data collection and use, AdFin is not an ad server, ad network, or ad exchange. Rather, AdFin provides its clients (each, a “Client”) with market data and analytics related to the real time bidding market for online advertising. Our Clients send us their digital display advertising data on impression volume and pricing. Our technology provides each Client with visualization, price discovery, and analytics on this data. None of this data is Personally Identifiable Information – we have no use for this type of information and contractually require each Client to refrain from sending it to us. Any data about individuals is relevant to us only as it comprises aggregated statistics.
Most of our products are offered as application Services, meaning we host a software application that our Clients access via the worldwide web. Our standard Services include a technical integration with each Client that permits the Client to send data to us; a storage platform for this data; and analytics for this data. We also provide a benchmarking Service that allows participating Clients to contribute their data into an aggregated pool of similar data contributed by other Clients. Each participating Client can compare its own data with aggregated statistics relevant to industry segments. Our products and Services do not involve identifying or targeting individuals.
We require each Client to abide by all applicable laws, rules, and regulations that are applicable to their use of our Services, and we promise each Client that we will do the same with respect to our provision of Services. We ask each Client to ensure they possess all necessary rights to allow us to provide the Services, including without limitation to receive the data that we collect, store and use on such Client’s behalf.
None of the Cookies we used (or that are used on our behalf) store Personally Identifiable Information. Most web browsers automatically accept cookies, but if you prefer, you can set your browser so that it will not accept Cookies or will notify you before you receive Cookies so that you have the chance to reject them. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Please understand that if you download a new browser (or a new version of a browser) or use a new computer you will likely have to reset the browser. Visitors to our Site who disable cookies will be able to browse certain areas of the Site, but some features may not function.
AdFin maintains security measures with the view to protecting against the loss, misuse, and alteration of any information that is under our control. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we are committed to using commercially acceptable means to protect your information, please be advised that AdFin assumes no responsibility or liability for disclosure of your information (Personally Identifiable or otherwise) due to errors in transmission, unauthorized third-party access, or other causes beyond AdFin’s control.
If you are an AdFin Client, please keep your user ID and password confidential. If you share your computer, we recommend that you log-out after visiting the site in order to protect the confidentiality of your information.
Third Party Websites
This Site is not intended to nor does it seek to receive information from children under the age of 13.
Access or Update Your Information.
We provide you with the opportunity to review, modify, and delete any Personally Identifiable Information that you have previously provided to us pursuant to your visits to our Site. You can send us an email or write to us as set forth below.
United States of America
Questions, comments, or complaints regarding this Policy or AdFin’s data collection and processing practices can be mailed, contact and emailed to:
AdFin Solutions, Inc.
16 East 34th Street, 15th Floor
New York, New York 10016