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Will The Ad Industry Share Its Data? AD/FIN Hopes So

A Bloomberg Terminal for online media.”

We’ve heard that description from companies like Metamarkets and AD/FIN, but what exactly does that entail?

At the highest level, it’s a dashboard presenting a single view of inventory prices across numerous sources – a tool to enable media buyers to make better buying decisions, analogous to the famous contraption used by Wall Street traders.

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