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Tools of the trade

The rapid adoption of programmatic media has generated more questions than answers. That’s where we come in. We’ve created powerful and proprietary tools to help you maximize every marketing dollar.

No matter how many partners and DSPs you use, you can leverage AD/FIN’s tools.

CAMPAIGN:WATCH

Audit & assessment Scorecard

Minimize Non-Working Media

Supply Chain Assessment

Flow of dollars & Working-to-Non-Working media ratios

CPM Competitiveness

Working CPMs paid vs. past campaigns & benchmarks

Partner Impact

Which DSPs/SSPs are delivering optimal value

CAMPAIGN:CENTRAL

INTELLIGENCE & ANALYSIS PLATFORM

Maximize Working Media

Buy Composition

What, when, where you bought across all channels, DSPs & SSPs

Price Discovery, Trends & Forecasts

Spot & historical working CPMs by channel, sector, etc.

Market & Internal Benchmarks

How your activity compares vs. others vs. past campaigns

CAMPAIGN:WATCH

PROGRAMMATIC spend AUDIT & ASSESSMENT SCORECARD

The only independent verification and assessment of programmatic campaign trading performance and spend efficiency.

  • Campaign-centric intelligence
  • Always-on, 3rd-party assessment
  • Working media & CPM competitiveness
  • Vendor/partner/tech performance
  • More control over programmatic budgets

CAMPAIGN:WATCH is best for:

  • Media Executives
  • CMOs/CFOs
  • Financial/Procurement
  • Industry Consultants

CAMPAIGN:CENTRAL

PROGRAMMATIC Activity Intelligence & Analysis Platform

Monitor, analyze, and assess ALL of your programmatic trades and operations from one platform.

  • Company-wide intelligence
  • Manage all campaigns, channels and programs in a single dashboard
  • Identify direct deal opportunities
  • Optimize demand and supply sources
  • Enhance trading algorithms and strategies
  • Evaluate team and vendor performance

CAMPAIGN:CENTRAL is best for:

  • Internal & Independent Trading Desks
  • Agency Trading Desks
  • Media Planners
  • Analytics/Research
  • Agency Executives