image description

Purpose built forDigital Media

AD/FIN offers the only intelligence platform specifically designed for the scale, speed, and security of digital media.

image description
image description

Media Intelligence Platform

The AD/FIN Media Intelligence Platform is the industry’s most advanced marketing intelligence and big data analytics platform, turning billions of disparate data points into next generation media accountability, intelligence and optimizations. Continuously. In Real-Time.

  • Unparalleled Data Precision & Augmentation
  • Broad Ecosystem Coverage
  • Enabled for Blockchain
  • Powered by Advertising Data Lake

With BILLIONS of daily transactions, the programmatic media markets are already 100x larger than the NASDAQ by volume, with no signs of slowing down.

Source: NASDAQ, AD/FIN analysis, 2014.

Powered by the Advertising Data Lake

AD/FIN is powered by an proprietary, next generation Advertising Data Lake (ADL). With years of engineering behind it, ADL has been developed with market leading approaches to big data capture, ingestion, compression and unification.

image description
image description SCALE & SPEED Smart Simple Secure

Where other technologies are DSP-specific or designed for tactical transactions, AD/FIN’s platform can ingest, process, and analyze digital media data at scale from virtually any player in the ecosystem.

  • SCALE & SPEED: Advanced hyper-querying and data compression scales to petabytes while retaining maximum speed
  • Smart: Machine learning, proprietary algorithms, and AD/FIN’s classification and taxonomy systems drive intelligent queries and results
  • Simple: APIs and hooks into major DSP, SSP, and ATD data sources. Transfer options include Log File transfer, Server to Server (S2S), and/or Pixel call
  • Secure: Scans only the minimum required data fields per trade, and never ingests Personally Identifiable Information (PII). All market data is aggregated, anonymized and stripped of sensitive elements, segregated in firewall-protected stores. Plus, all transaction log files are deleted soon after being ingested
image description

Enabled for Blockchain

AD/FIN not only supports blockchain, but is the only market ready analytics platform that seamlessly integrates unparalleled big data analysis for savings and optimizations with the verification and transparency benefits of blockchain. Specifically, only AD/FIN:

  • Validates data before inclusion in the blockchain
  • Covers 100% of the supply chain
  • Employs an underlying database purpose-built for scale and speed of digital media
  • Translates the resulting data into continuous savings & optimizations

Want to learn more?

Get in Touch