With BILLIONS of daily transactions, the programmatic media markets are already 100x larger than the NASDAQ by volume, with no signs of slowing down.
Media Intelligence Platform
The AD/FIN Media Intelligence Platform is the industry’s most advanced marketing intelligence and big data analytics platform, turning billions of disparate data points into next generation media accountability, intelligence and optimizations. Continuously. In Real-Time.
- Unparalleled Data Precision & Augmentation
- Broad Ecosystem Coverage
- Enabled for Blockchain
- Powered by Advertising Data Lake
Powered by the Advertising Data Lake
AD/FIN is powered by an proprietary, next generation Advertising Data Lake (ADL). With years of engineering behind it, ADL has been developed with market leading approaches to big data capture, ingestion, compression and unification.
Where other technologies are DSP-specific or designed for tactical transactions, AD/FIN’s platform can ingest, process, and analyze digital media data at scale from virtually any player in the ecosystem.
- SCALE & SPEED: Advanced hyper-querying and data compression scales to petabytes while retaining maximum speed
- Smart: Machine learning, proprietary algorithms, and AD/FIN’s classification and taxonomy systems drive intelligent queries and results
- Simple: APIs and hooks into major DSP, SSP, and ATD data sources. Transfer options include Log File transfer, Server to Server (S2S), and/or Pixel call
- Secure: Scans only the minimum required data fields per trade, and never ingests Personally Identifiable Information (PII). All market data is aggregated, anonymized and stripped of sensitive elements, segregated in firewall-protected stores. Plus, all transaction log files are deleted soon after being ingested