Programmatic ‘tech tax’ costs 48 cents of every dollar – ANA study
The future of ad agencies has never been more in doubt
A New Study Zeroes In On The Murky World Of Programmatic Buys
The advertising technique that funds most of the internet is grossly flawed: study
ANA Details The Supply Chain Fees That Agencies Try To Hide
Programmatic Media Is Missing Something Big
What Will Win the Ad War? Technology, or Creativity and Transparency?
Can the Ad Industry Beat the Black Market in Ad Fraud?
Place Your Bets: Programmatic Tech Is Leading To A Market In Media Futures
Auditors Launch Study Analyzing Marketers’ Programmatic Buys, Will Benchmark ‘Working’ And ‘Non-Working’ Media Budgets
Ebiquity and AD/FIN Partner to Bring Financial Transparency to Programmatic Advertising
Will The Ad Industry Share Its Data? AD/FIN Hopes So
The Death Of The Third-Party Ad Server