image description
BACK
News

Can the Ad Industry Beat the Black Market in Ad Fraud?

AdAge.com

The rise of digital advertising is the reason for the rampant ad fraud today, and though the exact solutions to eliminate it might not be known, everyone agrees that transparency in the buying process is critical. The problem, according to panelists during the Advertising Week Trust Forum Wednesday afternoon, is that’s going to be difficult to achieve, given the sophistication of some ad fraud operations. Read more on AdAge.