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Auditors Launch Study Analyzing Marketers’ Programmatic Buys, Will Benchmark ‘Working’ And ‘Non-Working’ Media Budgets

At a time when advertiser and agency tensions are rising over the lack of transparency surrounding rebates, kickbacks, arbitrage and excessive margins on media buys, two experts on the media-buying marketplace are coming together to field a comprehensive study that will analyze actual programmatic media buys processed by agencies, trading desks and other ad technology middlemen for a cross-section of big advertisers. Read More on MediaPost.