A New Study Zeroes In On The Murky World Of Programmatic Buys
Programmatic media is the automation of media buying and selling processes and decisions, enhanced through data. It is fast becoming the dominant protocol to buying digital media which is expected to surpassed TV for the first time this year. Programmatic is projected to reach nearly $33 billion in 2017, or 84% of U.S. display ad dollars, after growing 31% last year, according to eMarketer. Read more on Forbes.